Assiter & Associates

The Advantages of Selling at Auction

  • The auction method places multiple qualified buyers together in the same competitive marketplace, at an established time of sale.
  • It promotes action and urgency in the decision making buyer, often causing higher prices to be drawn than the seller's expectations or of a private treaty sell.
  • It removes holding costs, the cost of lost opportunity, and allows for reallocation of funds.
  • The intense accelerated marketing program instantly maximizes exposure of your property to a large number of pre-qualified prospects.
  • The results are seen in a short period of time, which is ideal when facing a deadline.
  • Avoids contingencies because the terms and conditions are pre-set by the seller. The Seller is always in control.
  • Eliminates the hassle of numerous, unscheduled showings, and long negotiation periods.
  • It allows for personal property to be conveniently sold on the same day.
  • It eliminates pricing guesswork because it establishes the true market value.

Auction vs. Private

  • Seller is in control
  • Negotiation increases from asking price
  • Not a limit on upside potential
  • Quick, non-contingency sale
  • Limits negotiation
  • Brings buyers together
  • Intense accelerated marketing process
  • Establishes a time of sale
  • Advertising spotlights your property
  • Results seen in short period of time
  • Eliminates pricing guess work
  • Auction promotes action
  • Buyer has control
  • Negotiation decreases from asking price
  • Puts limit on upside potential
  • Risky and contingent to point of closing
  • Encourages negotiation
  • Waits for buyers to come
  • Soft, long term marketing process
  • Waits for a possible sale
  • Your property advertised with multitude of listings
  • May be on the market for months or years
  • Seller risks under pricing or overpricing
  • Price reduction promotes action
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